Oasis Cart Growth Proposal · GNEXT × GXLOCATE

The opportunity

A broad catalogue needs a focused launch.

Oasis Cart spans fashion, electronics, home, beauty and daily essentials. The first quarter will identify the hero products, messages and audiences that can acquire profitable customers—without wasting budget across every category at once.

Trust before scale

Use product proof, fulfilment clarity, authentic reviews, payment safety, returns and responsive support to overcome new-brand hesitation.

Orders, not vanity installs

Optimize around first purchase, order value, contribution margin and repeat purchase—not app-install volume alone.

Hero-category discipline

Launch with 10–20 high-potential products selected by demand, stock, margin, price competitiveness and delivery reliability.

Audience architecture

Built for the UAE's mobile shopper.

Deal seekers · 18–44

Exclusive app offers, bundles, new drops and value-led product discovery.

Meta · TikTok · Google App

Young professionals

Fast, convenient shopping with secure checkout and reliable delivery tracking.

Instagram · YouTube · Google

Families & household buyers

Home essentials, dependable service, practical bundles and repeat-order value.

Facebook · Instagram · Google

Fashion & beauty shoppers

New arrivals, creator-led demonstrations, styling, trends and social proof.

Instagram · TikTok

Electronics shoppers

Clear specifications, competitive pricing, warranty/returns and comparison-led creative.

Google · YouTube · Meta

Existing users & customers

Wishlist, cart, price-drop, back-in-stock, cross-sell and reorder journeys.

Retargeting · Push · Email/SMS

90-day operating plan

Foundation. Validation. Scale.

Each month has a different job. Budget grows only after measurement and product economics support it.

Month 01

Foundation & launch

Tracking and attribution QA
Merchant/product-feed preparation
Hero product selection
First bilingual creative bank
Controlled campaign launch

Month 02

Validate winners

Shift spend to winning products
Test offers and bundles
Build eligible lookalikes
Cart/wishlist recovery
Creative iteration

Month 03

Scale & retain

Increase qualified budgets
Expand winning categories
Cross-sell and repeat purchase
Reviews and referrals
Quarter-two growth roadmap

Quarterly retainers

Four ways to grow. One accountable system.

Choose Budgetical, Medium, Extreme, or a Custom plan aligned to the available budget. Agency fees and media spend remain clearly separated.

Controlled entry

Budgetical

AED 6,500 / month

AED 3,000 agency
AED 2,000 social ads
AED 1,500 Google Ads

Instagram, Facebook & Google management
8 feed posts/reels + 12 story frames/month
4–6 paid creative variations/month
English + priority Arabic adaptations
Merchant Center registration & initial feed
Firebase/GA4 conversion setup guidance
Google App campaign setup
Monthly report & strategy meeting

AED 19,500 · 3-month total

Choose Budgetical

Recommended growth plan

Balanced validation

Medium

AED 12,000 / month

AED 5,000 agency
AED 4,000 social ads
AED 3,000 Google Ads

Instagram, Facebook, TikTok & Google
12 feed posts/reels + 20 story frames/month
8–12 paid creative variations/month
English & Arabic priority streams
Monthly half-day content session
Creator/UGC outreach coordination
Merchant feed optimization & diagnostics
Acquisition + eligible re-engagement
Biweekly optimization updates

AED 36,000 · 3-month total

Choose Medium

Accelerated scale

Extreme

AED 18,000 / month

AED 7,000 agency
AED 6,500 social ads
AED 4,500 Google Ads

Full-funnel social, Google & YouTube
20 feed posts/reels + 35 story frames/month
16–24 paid creative variations/month
Two monthly content sessions
English & Arabic creative streams
Structured UGC/creator pipeline
Multi-category launch support
Lifecycle marketing plan
Weekly updates + executive review

AED 54,000 · 3-month total

Choose Extreme

Flexible engagement

Custom

Let's plan / around your budget

Custom agency scope
Flexible social allocation
Flexible Google allocation

Budget and commercial-goal workshop
Prioritized channels based on available spend
Custom content and creative volume
Flexible Meta, TikTok and Google mix
Merchant Center and tracking options
Campaign scope matched to data volume
Agreed reporting and meeting cadence
Quarterly or campaign-based engagement

Tailored quotation · based on scope

Request Custom Plan

5% VAT is exclusive and is not included in any price shown. Creator/talent fees, product samples, studio/location costs, app development, attribution software, discounts and delivery subsidies are excluded unless quoted separately.

Feature comparison

Plan by plan, scope by scope.

Service	Budgetical	Medium	Extreme	Custom
Agency management / month	AED 3,000	AED 5,000	AED 7,000	Custom
Total media / month	AED 3,500	AED 7,000	AED 11,000	Flexible
Meta advertising	✓	✓	✓	As agreed
TikTok paid advertising	Organic only	✓	✓	Optional
Google App campaigns	✓	✓	✓	Optional
Merchant Center onboarding	Initial setup	Setup + optimization	Advanced feed strategy	As scoped
Paid creative variations / month	4–6	8–12	16–24	Custom
Content sessions	Supplied assets	1 / month	2 / month	Custom
Reporting cadence	Monthly	Biweekly + monthly	Weekly + executive	As agreed
Quarterly total	AED 19,500	AED 36,000	AED 54,000	Custom

Google commerce foundation

Merchant Center and tracking, set up properly.

Catalogue growth depends on accurate products, destinations, conversion values and stock—not simply switching campaigns on.

Google Merchant Center

Business profile and access setup
UAE shipping, returns and support details
Website verification and claim
Google Ads and GA4 linking
Scheduled feed/API/platform connection
Titles, descriptions, images and identifiers
Price and stock synchronization
Diagnostics and eligible issue resolution
Custom labels for margin, category and stock

Purchase-level measurement

Firebase/GA4 event architecture
First open, sign-up and product-view events
Wishlist, add-to-cart and checkout events
Purchase order ID, value, currency and category
Refund/cancellation reconciliation where possible
Google on-device iOS measurement guidance
Apple privacy attribution compatibility
Meta/TikTok app event and attribution QA
Dashboard by platform, emirate, category and creative

Merchant eligibility conditionAn App Store listing alone is not a product landing page. Shopping/free listings generally require a verified transactional website with matching products, prices, availability, policies and checkout. Oasis Cart must also confirm its direct-seller or merchant-of-record model because unrelated third-party marketplace structures can be restricted. Setup is included; platform approval cannot be guaranteed.

What success looks like

Measured beyond the install.

Scaling decisions will follow verified business economics and backend orders.

First-purchase CPACompared with allowable acquisition cost

Purchase ROASUsing verified order value

AOV & marginAfter delivery, fees and discounts

D30 repeat rateCohort retention and revenue

Funnel conversionInstall → sign-up → cart → order

Creative winnersHook, product, offer and proof

Ratings & trustReviews, support and cancellations

Stock healthPrice and availability accuracy

The delivery team

Two specialist firms. One office.

GNEXT

UAE growth strategy, performance media, social management, search, measurement and campaign optimization.

PPC 2025SEO 2025WordPress 2025

GXLOCATE

Digital experience, product-feed destinations, web development, conversion journeys and technical delivery.

Web Dev 2025SEO 2025WordPress 2025

Recommended next step

Start controlled. Earn the scale.

Begin with the AED 6,500/month Budgetical plan for 90 days, then upgrade when tracking reconciles, fulfilment is stable and first-purchase economics meet the agreed gate.

View Oasis Cart on the App Store

Proposal validity: 30 days · Minimum engagement: 3 months · Final scope subject to access and technical discovery